Category Atlanta Billboards

Out of Home Advertising Up 3.3% in Q1 2016

FOR IMMEDIATE RELEASE

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org

Out of Home Advertising Up 3.3% in Q1 2016

May 19, 2016 (Washington, DC)  – Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

“The first few months of the year reflected strong growth across the entire OOH spectrum including both digital and printed formats,” said OAAA President & CEO Nancy Fletcher...

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OOH Industry Donates Over $450M Annually to Public Service

OOH – Partner in Public Service

The Out Of Home advertising industry regularly works with government agencies and other public
entities to share vital information and public service entities to share vital information and public service
messages, particularly during times of crisis. Click here to read more.

OAAA Anti-Texting Campaign

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Why Your Advertising Campaign MUST Include Billboards

NIELSEN 2016 OOH ADVERTISING STUDY

This report provides a detailed examination of America’s travel habits and its exposure to out Data Collection 4 Modes of Transportation 6 Time Spent Traveling 7-9 Miles Traveled 10 America s travel habits and its exposure to out of home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of Pedestrians 11 Billboards 13 Engagement with Billboards 14 pp g p Street Level Advertising 15 America’s on-the-go consumers.

Click to Read the Full Report from Nielsen

 

 

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Guess who’s having a 100th Birthday?

Boardworks Outdoor Advertising  is honored to join OOH advertisers across the country on Earth Day, Friday 22, 2016 by donating available space on our digital billboards in Atlanta to promote The National Park Service turning 100.

NPFNPF-P60197_1400X400_DIG BULLETIN

About The National Park Foundation via OAAA

The National Park Foundation, the official charity of America’s national parks, launched a nationwide public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service this year. Much more than just a birthday party, the Centennial will enable Americans to discover and reconnect with their public lands. The goal is to ensure these special places and sites are sustained and enjoyed for the next 100 years.

The National Park Foundation has partnered with OAAA and its ...

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McDonalds, Apple and Verizon Top OOH Spenders

OAAA Outlook: Special Facts and Figures Issue

OOH: Consistent Winner in a Disrupted Ad Industry

Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession.

Among the top OOH revenue categories, those with the greatest growth increase in 2015 included Miscellaneous Local Services & Amusements +9 percent; Retail +8 percent; Government, Politics and Organizations +6 percent; Automotive Dealers & Services +6 percent; and Financial +4 percent.

OAAA Top 15 OOH

Of the top 100 OOH advertisers in 2015, 53 had increases in OOH spend equal to or ...

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OOH Drives Online Search Activity More Than TV, Radio and Print

Hello, friend:

In the fourth quarter of 2015, the Outdoor Advertising Association of America (OAAA) and its members
conducted an experiment meant to demonstrate the role that out of home (OOH) advertising can play in
driving digital engagement.

We’re thrilled to share those findings with you. And we’re thrilled in part because we conducted this
experiment on you, our fellow media and advertising professionals. It’ll be a fun ride, we promise, and we
thank you in advance for going on it with us.

FeelTheRealWhitePaper

In what follows, we will discuss the challenges facing digital advertising while exploring the interactions
between the real world and digital media. The intent of this paper is to arm marketing, advertising and
media professionals with insights into the current state of digital accountabilit...

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OAAA Shares Real Data for Its ‘Feel The Real Campaign’

Advertising Age

Outdoor Ads Drove Traffic to Digital

By . Published on .

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

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Taste the Feeling at the World of Coca-Cola

Only 1 billboard in Atlanta is big enough to quench any thirst!  with our 3,000 square foot marquee overlooking Centennial Park and be sure to visit the World of Coca-Cola.

Click here and plan your visit to the World of Coca-Cola 

Centennial Olympic Park Billboard

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Springtime Savings on Atlanta Billboards

The following 20 x 60’ static billboard display is now available at a reduced rate on the downtown Connector in Atlanta:

Location:  West side of I-85/I-75, south of I-20 at University Ave. 

Facing south for northbound traffic, reaching all commuters coming into Atlanta Airport and heading northbound  toward the downtown exits.

Size:  20 x 60’ vinyl perm

TAB OOH Rating (weekly):  1,111,872

Daily Effective Circulation:     249,900

Current Copy:  Carey Limousine (Tallest sign in photo below, can accept cut outs and extensions)

Available:  Immediately

Rate:  Call for discounted rates on this Board and many others!

DOA1 – West Side of I-85/I-75 Connector, Just South of I-20 at University Ave

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OAAA Outlook – The “B” Word Awakens

OutdoorOutlook_022916_Page_1

Click here the read the full story.

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