Category Boardworks Outdoor Advertising

Trojan Horse Vying for Top Award in Out of Home Advertising Design

OAAA OUTLOOK NEWSLETTER

Date: February 13, 2017

OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

In addition to multiple Bronze, Silver, and Gold OBIE Awards, OAAA will present the first ever Platinum OBIE Award, as well as four new Craft Awards. Additional categories this year honor OOH work that is contextual, engaging, experiential, and more.

“OOH continues to grow and with it so does the beauty, creativity, and innovation used in creating the work,” said OAAA’s Chief Marketing Officer Stephen Freitas...

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Out of Home Advertising: The Champion of All Mediums

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

OOH’S WEEKLY REACH OF 99% TOPS EVERY OTHER MEDIUM

 

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News Media Use OOH to Boost Readership

Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word.

New York-based publisher Hearst launched an OOH campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire, and Town & Country. The “We Are Fashion” campaign will run for six weeks, starting today and will include New York-centric billboards, airport signs, cinemas, taxi tops, retail displays, and video and signage in news kiosks. Signs show the four covers of the aforementioned magazines, and the one-minute video takes viewers behind the scenes of the shoots found in the September issues.

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Michael Clinton, Hearst Ma...

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THE VALUE OF OOH

THE VALUE OF OOH via OAAA.org

 
    • OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
    • OOH presents ads that can’t be delayed, skipped, or turned off
    • OOH delivers messages relevant to the environment where audiences experience them
    • OOH builds brand affinity at levels equal to TV



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OOH Shines Around the World

OOH Shines Around the World

OOH Shines Around the World

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Chicken With a Beef: The Untold Story of Chick-fil-A’s Cow Campaign

How The Richards Group found a winning creative recipe

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn’t find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing at Chick-fil-A—ventured from Atlanta to the agency’s Dallas headquarters on a whim.
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Salyers arrived, unannounced, and boldly walked into the meeting. He stopped whatever conversation was taking place and shook Richards’ hand. “We want you to be our new agency,” he said with a smile.

In that moment, Salyers made a promise to Richards that the agency said still rings true today: “We will never be...

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Americans Are Back on the Road

OutdoorOutlook_061316_Page_1

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Out of Home Advertising Up 3.3% in Q1 2016

FOR IMMEDIATE RELEASE

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org

Out of Home Advertising Up 3.3% in Q1 2016

May 19, 2016 (Washington, DC)  – Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

“The first few months of the year reflected strong growth across the entire OOH spectrum including both digital and printed formats,” said OAAA President & CEO Nancy Fletcher...

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OOH Industry Donates Over $450M Annually to Public Service

OOH – Partner in Public Service

The Out Of Home advertising industry regularly works with government agencies and other public
entities to share vital information and public service entities to share vital information and public service
messages, particularly during times of crisis. Click here to read more.

OAAA Anti-Texting Campaign

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Why Your Advertising Campaign MUST Include Billboards

NIELSEN 2016 OOH ADVERTISING STUDY

This report provides a detailed examination of America’s travel habits and its exposure to out Data Collection 4 Modes of Transportation 6 Time Spent Traveling 7-9 Miles Traveled 10 America s travel habits and its exposure to out of home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of Pedestrians 11 Billboards 13 Engagement with Billboards 14 pp g p Street Level Advertising 15 America’s on-the-go consumers.

Click to Read the Full Report from Nielsen

 

 

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