Category Boardworks Outdoor Advertising

April 18, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH

OAAA Outlook: Special Facts and Figures Issue

OOH: Consistent Winner in a Disrupted Ad Industry

Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession.

Among the top OOH revenue categories, those with the greatest growth increase in 2015 included Miscellaneous Local Services & Amusements +9 percent; Retail +8 percent; Government, Politics and Organizations +6 percent; Automotive Dealers & Services +6 percent; and Financial +4 percent.

Of the top 100 OOH advertisers in 2015, 53 had increases in OOH spend equal to or ...

March 21, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

Advertising Age

Outdoor Ads Drove Traffic to Digital

By George Slefo. Published on March 21, 2016.

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

March 16, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH, Outdoor Advertising

Only 1 billboard in Atlanta is big enough to quench any thirst! #TasteTheFeeling with our 3,000 square foot marquee overlooking Centennial Park and be sure to visit the World of Coca-Cola.

Click here and plan your visit to the World of Coca-Cola 

Centennial Olympic Park Billboard

February 29, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, Outdoor Advertising

Click here the read the full story.

December 8, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

October 9, 2015,  Boardworks Outdoor Advertising, OOH

Outdoor advertising’s power to make jaws drop and eyes pop has never been better shown off than by the billboards that blaze around the clock in New York’s Times Square.

Towering above the Broadway and 42nd Street neighbourhood, these billboards are what has made Times Square an advertising mecca.

It also commands the highest prices for billboards anywhere in the world, generating $60 million a year in revenue. Not surprising, perhaps, given that the ads – some 230 of them, according to a recent count – are seen by up to 500,000 people a day.

Read more at http://www.campaignlive.co.uk/article/history-advertising-no-149-times-square/1367381#1oeoy8oTjUoQ7MW7.99

August 21, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH

Boardworks had the #1 ranked website on Billboard Insider’s 2015 ranking of outdoor advertising company websites. The site loads fast and is clean and uncluttered. There is a location map with multiple pictures of each sign showing street reads. The company has a great social media presence with twitter, linked in, youtube and facebook pages.  Insider talked with Steve Crayne, Boardworks Director of Marketing and Special projects about what it takes to design a top outdoor advertising website. Read more at Billboard Insider

Billboard Insider’s Outdoor Website Rankings – 2015

July 23, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, Digital Marketing, Nielsen, OAAA, OOH

July 1, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH

Boardworks Outdoor Advertising hits the customer jackpot, as the Georgia Lottery is our newest client on our billboard located on heavily traveled GA 400 in Forsyth County. You can win big too by choosing Boardworks for all your outdoor advertising needs in Atlanta.

June 15, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, Digital Marketing

Boardworks Outdoor Advertising is excited to present our newest state of the art digital billboard now playing on the SOUTH SIDE OF I-285 @ the I-85 INTERCHANGE.

For motorists traveling into downtown Atlanta from destinations south of the city, this high profile digital billboard provides tremendous cover on the south end of I-285. This board shows to all entering downtown Atlanta for business, shopping, dining, Entertainment and also travel from Atlanta’s International airport. Phillips Arena, The Georgia Dome, The Georgia Aquarium, Turner Field and the World of Coca-Cola are just few.

For more details click here: More on G001E   More on G001W