Category Digital Marketing

Why Your Advertising Campaign MUST Include Billboards

NIELSEN 2016 OOH ADVERTISING STUDY

This report provides a detailed examination of America’s travel habits and its exposure to out Data Collection 4 Modes of Transportation 6 Time Spent Traveling 7-9 Miles Traveled 10 America s travel habits and its exposure to out of home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of Pedestrians 11 Billboards 13 Engagement with Billboards 14 pp g p Street Level Advertising 15 America’s on-the-go consumers.

Click to Read the Full Report from Nielsen

 

 

Read More

Nielsen Digital Billboard Study 2015

Read More

Atlanta’s Newest Digital Billboard Goes Live on South Side of I-285 @ the I-85 Interchange

Boardworks Outdoor Advertising is excited to present our newest state of the art digital billboard now playing on the SOUTH SIDE OF I-285 @ the I-85 INTERCHANGE.

For motorists traveling into downtown Atlanta from destinations south of the city, this high profile digital billboard provides tremendous cover on the south end of I-285. This board shows to all entering downtown Atlanta for business, shopping, dining, Entertainment and also travel from Atlanta’s International airport. Phillips Arena, The Georgia Dome, The Georgia Aquarium, Turner Field and the World of Coca-Cola are just few.

For more details click here: More on G001E   More on G001W

 

Ride Sheet PDF

Read More

Going Digital: Nimble>Immediate>Innovative

Going Digital: Nimble>Immediate>Innovative

Today, there are over 5,500 digital billboards in the United States and hundreds of digital place based networks from coast-to-coast.

The nimbleness of digital out of home gives both national brands and local businesses a unique and powerful way to reach a large number of geographically or demographically targeted consumers. Digital OOH can be updated quickly and targeted precisely to desired audiences. Local messaging and market driven tactics come alive with digital content and offer real time accountability.

199N America's Most rewarded

A recent study by Arbitron found nine out of 10 people notice the advertising copy on digital billboards some or most of the time...

Read More

What’s The Best Way to Say “Aloha?”

Boardworks is excited to take part in the advertising campaign for the release of Aloha on May 29, 2015. From Cameron Crowe the director of Jerry Maguire and Almost Famous, and starring Bradley Cooper, Emma Stone and Rachel McAdams, Ahola has all the ingredients of a summer blockbuster.

Starting May 4, 2015, our 14 x 48 digital billboard located in a popular new and upscale community within a community in Atlanta,  Atlantic Station, will be promoting the release of Aloha from Sony Pictures.

Aloha Sony Pictures

This exclusive Atlanta bulletin, located on 17th Street, provides excellent coverage to eastbound motorists traveling through this populated area and generates a high volume of traffic traveling to Interstate 75 and all the downtown venues, such as The Georgia Institute of Technology, The Georgia Dome...

Read More

How Outdoor Advertising Helped these Brands Grow their Business

How Outdoor Advertising Helped these Brands Grow their Business

By

brands

In recent years, outdoor advertising has grown significantly as a potent medium and has been projected to increase by a CAGR of 5.75% by 2018. Further reports presented by Outdoor Media Association in 2014 showed that OOH industry’s net revenue has increased by 7% within 12 months.

Regardless of its impact, versatility and dynamism, outdoor advertising suffers under the skepticism and ignorance of brands, yet to come to terms with its efficacy. Outdoor advertising is a catalyst for increasing brand awareness, re-positioning brands positively and creating a lasting positive brand image. It reinforces a brand’s promise in the mind of consumers (brand recall) and helps businesses remain top of mind...

Read More

Twitter Digital Billboards

Now you can share the latest news, trends, special offers and fan comments instantly with our live Twitter feed on our I-85 digital billboard located on one of Atlanta’s heaviest traveled interstates, heading into the heart of downtown Atlanta.

SAMSUNG CAMERA PICTURES

Read More

Southwest Airlines Now Flying on a Boardworks Billboard in Atlanta

Welcome Aboard! Southwest Airlines Now Flying on a Boardworks Billboard in Atlanta

SW_Hotlanta 199S

 

Read More