Category Mobile Advertising

The State of Out of Home Advertising, 2015

By Nurlan Urazbaev,
Editor-in-Chief,
Digital Signage Pulse.

As an industry observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article.

OOH Defies Traditional Media’s Downward Trend 

CNN Billboard at Olympic Park

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength.

The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the 21st consecutive quarter year-over-year.

Mergers and acquisitions in the sector have reached record volumes...

Read More