December 13, 2016,  OAAA, OOH

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

• Advertisers covet audiences outside the home
• OOH is renowned for its ability to build brands
• OOH connects the physical world to the digital world, amplifying other media
• OOH media owners are investing in the future and leading from the front
• Automation makes OOH easier to plan and buy, Geopath improves measurement
• Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

July 19, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

THE VALUE OF OOH via OAAA.org

 

• OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
• OOH presents ads that can’t be delayed, skipped, or turned off
• OOH delivers messages relevant to the environment where audiences experience them
• OOH builds brand affinity at levels equal to TV
  

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• OOH stimulates online activity with greater efficiency than any other offline medium
• OOH prompts more positive emotional responses than TV or radio
• OOH influences active people when they are more likely to use mobile, boosting viral sharing
• OOH enables consumers to engage in two-way communications with brands
  

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• OOH stretches the boundaries of creativity to heighten ad awareness and grab consumer’s attention
• O...

July 12, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

OOH Shines Around the World

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June 20, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

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June 13, 2016,  Atlanta Billboards, OAAA, OOH, Outdoor Advertising

Nancy Fletcher
President & CEO, OAAA

It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was high at the industry’s annual gathering in Boca Raton, FL, in April, new services to help OAAA members have been launched, and Nielsen research was released to support the effectiveness of OOH advertising.

As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months.

Industry Litigation

The industry ...

April 28, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH

OOH – Partner in Public Service

The Out Of Home advertising industry regularly works with government agencies and other public
entities to share vital information and public service entities to share vital information and public service
messages, particularly during times of crisis. Click here to read more.

April 25, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, Digital Marketing, OAAA, OOH, Outdoor Advertising

NIELSEN 2016 OOH ADVERTISING STUDY

This report provides a detailed examination of America’s travel habits and its exposure to out Data Collection 4 Modes of Transportation 6 Time Spent Traveling 7-9 Miles Traveled 10 America s travel habits and its exposure to out of home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of Pedestrians 11 Billboards 13 Engagement with Billboards 14 pp g p Street Level Advertising 15 America’s on-the-go consumers.

Click to Read the Full Report from Nielsen

March 28, 2016,  Atlanta Billboards, OAAA, OOH, Outdoor Advertising

Hello, friend:

In the fourth quarter of 2015, the Outdoor Advertising Association of America (OAAA) and its members
conducted an experiment meant to demonstrate the role that out of home (OOH) advertising can play in
driving digital engagement.

We’re thrilled to share those findings with you. And we’re thrilled in part because we conducted this
experiment on you, our fellow media and advertising professionals. It’ll be a fun ride, we promise, and we
thank you in advance for going on it with us.

In what follows, we will discuss the challenges facing digital advertising while exploring the interactions
between the real world and digital media. The intent of this paper is to arm marketing, advertising and
media professionals with insights into the current state of digital accountabilit...

March 21, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

Advertising Age

Outdoor Ads Drove Traffic to Digital

By George Slefo. Published on March 21, 2016.

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

February 29, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, Outdoor Advertising

Click here the read the full story.