Category OOH

Out of Home Advertising: The Champion of All Mediums

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

OOH’S WEEKLY REACH OF 99% TOPS EVERY OTHER MEDIUM

 

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In 2017, OOH Will Do Well and Do Good – Nancy Fletcher OAAA President and CEO

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

  • Advertisers covet audiences outside the home
  • OOH is renowned for its ability to build brands
  • OOH connects the physical world to the digital world, amplifying other media
  • OOH media owners are investing in the future and leading from the front
  • Automation makes OOH easier to plan and buy, Geopath improves measurement
  • Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

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Boardworks Outdoor Advertising Website Ranked #1 by Billboard Insider

Billboard Insider’s 2016 Outdoor Advertising Company Website Rankings

This year we changed the rankings to give more importance to a social media presence. A total of 19 points is possible and 1 company received a perfect score. Five companies received a score of 0 because their site was not working, under construction or appeared to have been hacked. Here is our point system.

Who you are (6 points)...

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Positioning OOH for Continued Growth, Prosperity

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Read More at https://www.oaaa.org/Portals/0/articles/OutdoorOutlookPublic/OutdoorOutlook_110716.pdf

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THE VALUE OF OOH

THE VALUE OF OOH via OAAA.org

 
    • OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
    • OOH presents ads that can’t be delayed, skipped, or turned off
    • OOH delivers messages relevant to the environment where audiences experience them
    • OOH builds brand affinity at levels equal to TV



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OOH Shines Around the World

OOH Shines Around the World

OOH Shines Around the World

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Chicken With a Beef: The Untold Story of Chick-fil-A’s Cow Campaign

How The Richards Group found a winning creative recipe

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn’t find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing at Chick-fil-A—ventured from Atlanta to the agency’s Dallas headquarters on a whim.
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Salyers arrived, unannounced, and boldly walked into the meeting. He stopped whatever conversation was taking place and shook Richards’ hand. “We want you to be our new agency,” he said with a smile.

In that moment, Salyers made a promise to Richards that the agency said still rings true today: “We will never be...

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Americans Are Back on the Road

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A Look Ahead to the Second Half of 2016

Nancy Fletcher
President & CEO, OAAA

It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was high at the industry’s annual gathering in Boca Raton, FL, in April, new services to help OAAA members have been launched, and Nielsen research was released to support the effectiveness of OOH advertising.

As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months.

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Industry Litigation

The industry ...

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OOH Industry Donates Over $450M Annually to Public Service

OOH – Partner in Public Service

The Out Of Home advertising industry regularly works with government agencies and other public
entities to share vital information and public service entities to share vital information and public service
messages, particularly during times of crisis. Click here to read more.

OAAA Anti-Texting Campaign

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