February 7, 2017,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH, Outdoor Advertising

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

December 13, 2016,  OAAA, OOH

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

• Advertisers covet audiences outside the home
• OOH is renowned for its ability to build brands
• OOH connects the physical world to the digital world, amplifying other media
• OOH media owners are investing in the future and leading from the front
• Automation makes OOH easier to plan and buy, Geopath improves measurement
• Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

December 8, 2016,  Atlanta Billboards, OOH, Outdoor Advertising

Billboard Insider’s 2016 Outdoor Advertising Company Website Rankings

November 10, 2016,  OOH, Outdoor Advertising

Read More at https://www.oaaa.org/Portals/0/articles/OutdoorOutlookPublic/OutdoorOutlook_110716.pdf

July 19, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

THE VALUE OF OOH via OAAA.org

 

• OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
• OOH presents ads that can’t be delayed, skipped, or turned off
• OOH delivers messages relevant to the environment where audiences experience them
• OOH builds brand affinity at levels equal to TV
  

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• OOH stimulates online activity with greater efficiency than any other offline medium
• OOH prompts more positive emotional responses than TV or radio
• OOH influences active people when they are more likely to use mobile, boosting viral sharing
• OOH enables consumers to engage in two-way communications with brands
  

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• OOH stretches the boundaries of creativity to heighten ad awareness and grab consumer’s attention
• O...

July 12, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

OOH Shines Around the World

Click to See More

June 20, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH, Outdoor Advertising

How The Richards Group found a winning creative recipe By Katie Richards

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn’t find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing at Chick-fil-A—ventured from Atlanta to the agency’s Dallas headquarters on a whim.

Salyers arrived, unannounced, and boldly walked into the meeting. He stopped whatever conversation was taking place and shook Richards’ hand. “We want you to be our new agency,” he said with a smile.

In that moment, Salyers made a promise to Richards that the agency said still rings true today: “We will never be...

June 20, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

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June 13, 2016,  Atlanta Billboards, OAAA, OOH, Outdoor Advertising

Nancy Fletcher
President & CEO, OAAA

It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was high at the industry’s annual gathering in Boca Raton, FL, in April, new services to help OAAA members have been launched, and Nielsen research was released to support the effectiveness of OOH advertising.

As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months.

Industry Litigation

The industry ...

April 28, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH

OOH – Partner in Public Service

The Out Of Home advertising industry regularly works with government agencies and other public
entities to share vital information and public service entities to share vital information and public service
messages, particularly during times of crisis. Click here to read more.