June 13, 2016,
Atlanta Billboards, OAAA, OOH, Outdoor Advertising
Nancy Fletcher
President & CEO, OAAA
It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was high at the industry’s annual gathering in Boca Raton, FL, in April, new services to help OAAA members have been launched, and Nielsen research was released to support the effectiveness of OOH advertising.
As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months.

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