Category Outdoor Advertising

Out of Home Advertising: The Champion of All Mediums

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

OOH’S WEEKLY REACH OF 99% TOPS EVERY OTHER MEDIUM

 

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Boardworks Outdoor Advertising Website Ranked #1 by Billboard Insider

Billboard Insider’s 2016 Outdoor Advertising Company Website Rankings

This year we changed the rankings to give more importance to a social media presence. A total of 19 points is possible and 1 company received a perfect score. Five companies received a score of 0 because their site was not working, under construction or appeared to have been hacked. Here is our point system.

Who you are (6 points)...

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Positioning OOH for Continued Growth, Prosperity

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Read More at https://www.oaaa.org/Portals/0/articles/OutdoorOutlookPublic/OutdoorOutlook_110716.pdf

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THE VALUE OF OOH

THE VALUE OF OOH via OAAA.org

 
    • OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
    • OOH presents ads that can’t be delayed, skipped, or turned off
    • OOH delivers messages relevant to the environment where audiences experience them
    • OOH builds brand affinity at levels equal to TV



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OOH Shines Around the World

OOH Shines Around the World

OOH Shines Around the World

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Chicken With a Beef: The Untold Story of Chick-fil-A’s Cow Campaign

How The Richards Group found a winning creative recipe

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn’t find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing at Chick-fil-A—ventured from Atlanta to the agency’s Dallas headquarters on a whim.
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Salyers arrived, unannounced, and boldly walked into the meeting. He stopped whatever conversation was taking place and shook Richards’ hand. “We want you to be our new agency,” he said with a smile.

In that moment, Salyers made a promise to Richards that the agency said still rings true today: “We will never be...

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Americans Are Back on the Road

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A Look Ahead to the Second Half of 2016

Nancy Fletcher
President & CEO, OAAA

It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was high at the industry’s annual gathering in Boca Raton, FL, in April, new services to help OAAA members have been launched, and Nielsen research was released to support the effectiveness of OOH advertising.

As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months.

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Industry Litigation

The industry ...

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Why Your Advertising Campaign MUST Include Billboards

NIELSEN 2016 OOH ADVERTISING STUDY

This report provides a detailed examination of America’s travel habits and its exposure to out Data Collection 4 Modes of Transportation 6 Time Spent Traveling 7-9 Miles Traveled 10 America s travel habits and its exposure to out of home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of Pedestrians 11 Billboards 13 Engagement with Billboards 14 pp g p Street Level Advertising 15 America’s on-the-go consumers.

Click to Read the Full Report from Nielsen

 

 

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Guess who’s having a 100th Birthday?

Boardworks Outdoor Advertising  is honored to join OOH advertisers across the country on Earth Day, Friday 22, 2016 by donating available space on our digital billboards in Atlanta to promote The National Park Service turning 100.

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About The National Park Foundation via OAAA

The National Park Foundation, the official charity of America’s national parks, launched a nationwide public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service this year. Much more than just a birthday party, the Centennial will enable Americans to discover and reconnect with their public lands. The goal is to ensure these special places and sites are sustained and enjoyed for the next 100 years.

The National Park Foundation has partnered with OAAA and its ...

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