Category Uncategorized

December 8, 2016,  Uncategorized

Real Progress . . . The Best is Yet to Come

Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC.

Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (scroll down for full list). From then till now, working together, we’ve made real progress:

• Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.)

• We used to avoid the press (or run). Now we embrace the press, ready to tell our story. The New York Times just published an article...

May 25, 2016,  Public Service Announcement, Uncategorized

Why #RockOneSock?

Missing children’s issues do not affect every household, but we wanted to give the average person a chance to show that they stand in solidarity with missing children and their families. Our goal is to take something tangible and make a viral phenomenon that brings hope and inspiration to National Missing Children’s Day (May 25, 2016). During the month of May, we’re asking everyone to wear one sock, take a “footsie” (a picture or video of your feet with one sock) and post it to social media using the hashtag #RockOneSock. Continue to spread awareness and support by tagging friends to either do the #RockOneSock challenge or make a donation to the National Center for Missing & Exploited Children. Let it start a conversation with your friends and family!

SAMSUNG C...