Category Uncategorized

Nancy Fletcher’s 25-Year Perspective

Nancy Fletcher

Nancy Fletcher OAAA President and CEO


Real Progress . . . The Best is Yet to Come

Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC.

Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (scroll down for full list). From then till now, working together, we’ve made real progress:

  • Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.)
  • We used to avoid the press (or run). Now we embrace the press, ready to tell our story. The New York Times just published an article...
Read More

Take The Challenge – Rock One Sock for National Missing Children’s Day (May 25, 2016)

Why #RockOneSock?

Missing children’s issues do not affect every household, but we wanted to give the average person a chance to show that they stand in solidarity with missing children and their families. Our goal is to take something tangible and make a viral phenomenon that brings hope and inspiration to National Missing Children’s Day (May 25, 2016). During the month of May, we’re asking everyone to wear one sock, take a “footsie” (a picture or video of your feet with one sock) and post it to social media using the hashtag #RockOneSock. Continue to spread awareness and support by tagging friends to either do the #RockOneSock challenge or make a donation to the National Center for Missing & Exploited Children. Let it start a conversation with your friends and family!

SAMSUNG C...

Read More