January 12, 2017,
Advertising Guide, Atlanta Billboards
There are a few basic guidelines to consider when designing for the OOH medium, but they are not
rules. There are always exceptions. However, adapting the guidelines does require an appreciation for the fundamental principles of good OOH design.
The OOH medium presents limitless options and approaches for creative design. There are dozens of sizes and shapes, seemingly endless locations and stunning technologies offering boundless opportunities for designing effective advertising.
2010 Gold Obie Award Winner by Butler, Shine, Stern & Partners
Click here for the complete OOH Design Guidelines
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