History of advertising: No 149: Times Square

Outdoor advertising’s power to make jaws drop and eyes pop has never been better shown off than by the billboards that blaze around the clock in New York’s Times Square.

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Towering above the Broadway and 42nd Street neighbourhood, these billboards are what has made Times Square an advertising mecca.

It also commands the highest prices for billboards anywhere in the world, generating $60 million a year in revenue. Not surprising, perhaps, given that the ads – some 230 of them, according to a recent count – are seen by up to 500,000 people a day.

Read more at http://www.campaignlive.co.uk/article/history-advertising-no-149-times-square/1367381#1oeoy8oTjUoQ7MW7.99