McDonalds, Apple and Verizon Top OOH Spenders

OAAA Outlook: Special Facts and Figures Issue

OOH: Consistent Winner in a Disrupted Ad Industry

Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession.

Among the top OOH revenue categories, those with the greatest growth increase in 2015 included Miscellaneous Local Services & Amusements +9 percent; Retail +8 percent; Government, Politics and Organizations +6 percent; Automotive Dealers & Services +6 percent; and Financial +4 percent.

OAAA Top 15 OOH

Of the top 100 OOH advertisers in 2015, 53 had increases in OOH spend equal to or greater than the industry increase of 4.6 percent. Ranked in order of OOH spending, the top 10 advertisers in 2015 were McDonalds, Apple, Verizon, Warner Bros Pictures, Metro PCS, CocaCola, Geico, Universal Pictures, Chase, and Samsung. McDonalds and Apple retained the top two positions for the third consecutive year.

 

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