Trojan Horse Vying for Top Award in Out of Home Advertising Design

OAAA OUTLOOK NEWSLETTER

Date: February 13, 2017

OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

In addition to multiple Bronze, Silver, and Gold OBIE Awards, OAAA will present the first ever Platinum OBIE Award, as well as four new Craft Awards. Additional categories this year honor OOH work that is contextual, engaging, experiential, and more.

“OOH continues to grow and with it so does the beauty, creativity, and innovation used in creating the work,” said OAAA’s Chief Marketing Officer Stephen Freitas...

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Out of Home Advertising: The Champion of All Mediums

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

OOH’S WEEKLY REACH OF 99% TOPS EVERY OTHER MEDIUM

 

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Creating Eye Popping Billboard Advertisements

There are a few basic guidelines to consider when designing for the OOH medium, but they are not
rules. There are always exceptions. However, adapting the guidelines does require an appreciation for the fundamental principles of good OOH design.

The OOH medium presents limitless options and approaches for creative design. There are dozens of sizes and shapes, seemingly endless locations and stunning technologies offering boundless opportunities for designing effective advertising.

2010 Gold Obie Award Winner by Butler, Shine, Stern & Partners

Click here for the complete OOH Design Guidelines

 

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In 2017, OOH Will Do Well and Do Good – Nancy Fletcher OAAA President and CEO

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

  • Advertisers covet audiences outside the home
  • OOH is renowned for its ability to build brands
  • OOH connects the physical world to the digital world, amplifying other media
  • OOH media owners are investing in the future and leading from the front
  • Automation makes OOH easier to plan and buy, Geopath improves measurement
  • Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

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Boardworks Outdoor Advertising Website Ranked #1 by Billboard Insider

Billboard Insider’s 2016 Outdoor Advertising Company Website Rankings

This year we changed the rankings to give more importance to a social media presence. A total of 19 points is possible and 1 company received a perfect score. Five companies received a score of 0 because their site was not working, under construction or appeared to have been hacked. Here is our point system.

Who you are (6 points)...

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Nancy Fletcher’s 25-Year Perspective

Nancy Fletcher

Nancy Fletcher OAAA President and CEO


Real Progress . . . The Best is Yet to Come

Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC.

Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (scroll down for full list). From then till now, working together, we’ve made real progress:

  • Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.)
  • We used to avoid the press (or run). Now we embrace the press, ready to tell our story. The New York Times just published an article...
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Positioning OOH for Continued Growth, Prosperity

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Read More at https://www.oaaa.org/Portals/0/articles/OutdoorOutlookPublic/OutdoorOutlook_110716.pdf

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News Media Use OOH to Boost Readership

Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word.

New York-based publisher Hearst launched an OOH campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire, and Town & Country. The “We Are Fashion” campaign will run for six weeks, starting today and will include New York-centric billboards, airport signs, cinemas, taxi tops, retail displays, and video and signage in news kiosks. Signs show the four covers of the aforementioned magazines, and the one-minute video takes viewers behind the scenes of the shoots found in the September issues.

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Michael Clinton, Hearst Ma...

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THE VALUE OF OOH

THE VALUE OF OOH via OAAA.org

 
    • OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
    • OOH presents ads that can’t be delayed, skipped, or turned off
    • OOH delivers messages relevant to the environment where audiences experience them
    • OOH builds brand affinity at levels equal to TV



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OOH Shines Around the World

OOH Shines Around the World

OOH Shines Around the World

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