Advertising Age
Outdoor Ads Drove Traffic to Digital
By George Slefo. Published on .
Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.
Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.
More than 27,000 unique visitors came to FeelTheReal.org from Sept...
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