(Editor’s Note: This column is a follow-up to The State of Out of Home Advertising 2015, a recent column Nurlan Urazbaev posted at oaaa.org.)

As recently as 15 years ago, people had little choice but to tolerate 15-20 minutes of TV commercials in exchange for 40-45 minutes of programming content. Skipping ads was not possible unless one took a bathroom break. Stealing content was not possible either...