March 21, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

Advertising Age

Outdoor Ads Drove Traffic to Digital

By George Slefo. Published on March 21, 2016.

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

March 16, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH, Outdoor Advertising

Only 1 billboard in Atlanta is big enough to quench any thirst! #TasteTheFeeling with our 3,000 square foot marquee overlooking Centennial Park and be sure to visit the World of Coca-Cola.

Click here and plan your visit to the World of Coca-Cola 

Centennial Olympic Park Billboard

March 8, 2016,  Atlanta Billboards, OOH, Outdoor Advertising

The following 20 x 60’ static billboard display is now available at a reduced rate on the downtown Connector in Atlanta:

Location:  West side of I-85/I-75, south of I-20 at University Ave. 

Facing south for northbound traffic, reaching all commuters coming into Atlanta Airport and heading northbound  toward the downtown exits.

Size:  20 x 60’ vinyl perm

TAB OOH Rating (weekly):  1,111,872

Daily Effective Circulation:     249,900

Current Copy:  Carey Limousine (Tallest sign in photo below, can accept cut outs and extensions)

Available:  Immediately

Rate:  Call for discounted rates on this Board and many others!

DOA1 – West Side of I-85/I-75 Connector, Just South of I-20 at University Ave

February 29, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, Outdoor Advertising

Click here the read the full story.

December 8, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

December 1, 2015,  Giving Tuesday

In the spirit of #GivingTuesday all of us at Boardworks Outdoor Advertising are pleased to announce our donation of free digital billboard space to the Atlanta Humane Society.

About the Atlanta Humane Society:

Atlanta Humane Society (AHS) is a 501(c)3 tax exempt nonprofit (IRS Tax ID# 58-0685900) and one of the oldest private charitable organizations in Atlanta, founded in 1873 as a result of an earlier visit to the city by Robert E. Lee. The animal charity was originally chartered to protect women, children, and animals and remained a child protection and animal welfare society for 79 years...

November 9, 2015,  Outdoor Advertising

By Jeanne Landau: Business2Community

In today’s ongoing war of traditional versus digital advertising, one medium that is far too often overlooked is out of home (OOH) advertising i.e. billboards. Seen as superfluous at best (and obsolete at worst), billboards do not appear to have a real dog in the advertising fight.

But people should think twice before dismissing billboard advertising because the truth is that billboards are one of THE strongest and most profitable mediums available. In mid-year 2015, Outdoor Advertising Association of America (OAAA) released figures demonstrating that OOH advertising revenue increased $1.58 billion (4.7%) in the first quarter of 2015. These numbers parallel a similar growth period in 2014, and mark the 20^th consecutive quarter of growth for OOH adv...

October 9, 2015,  Boardworks Outdoor Advertising, OOH

Outdoor advertising’s power to make jaws drop and eyes pop has never been better shown off than by the billboards that blaze around the clock in New York’s Times Square.

Towering above the Broadway and 42nd Street neighbourhood, these billboards are what has made Times Square an advertising mecca.

It also commands the highest prices for billboards anywhere in the world, generating $60 million a year in revenue. Not surprising, perhaps, given that the ads – some 230 of them, according to a recent count – are seen by up to 500,000 people a day.

Read more at http://www.campaignlive.co.uk/article/history-advertising-no-149-times-square/1367381#1oeoy8oTjUoQ7MW7.99

September 3, 2015,  Atlanta Billboards, Mobile Advertising, OOH

By Nurlan Urazbaev,
Editor-in-Chief,
Digital Signage Pulse.

As an industry observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article.

OOH Defies Traditional Media’s Downward Trend 

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength.

The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the 21st consecutive quarter year-over-year.

Mergers and acquisitions in the sector have reached record volumes...

August 21, 2015,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH

Boardworks had the #1 ranked website on Billboard Insider’s 2015 ranking of outdoor advertising company websites. The site loads fast and is clean and uncluttered. There is a location map with multiple pictures of each sign showing street reads. The company has a great social media presence with twitter, linked in, youtube and facebook pages.  Insider talked with Steve Crayne, Boardworks Director of Marketing and Special projects about what it takes to design a top outdoor advertising website. Read more at Billboard Insider

Billboard Insider’s Outdoor Website Rankings – 2015