Atlanta Billboards tagged posts

Out of Home Advertising: The Champion of All Mediums

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

OOH’S WEEKLY REACH OF 99% TOPS EVERY OTHER MEDIUM

 

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Creating Eye Popping Billboard Advertisements

There are a few basic guidelines to consider when designing for the OOH medium, but they are not
rules. There are always exceptions. However, adapting the guidelines does require an appreciation for the fundamental principles of good OOH design.

The OOH medium presents limitless options and approaches for creative design. There are dozens of sizes and shapes, seemingly endless locations and stunning technologies offering boundless opportunities for designing effective advertising.

2010 Gold Obie Award Winner by Butler, Shine, Stern & Partners

Click here for the complete OOH Design Guidelines

 

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In 2017, OOH Will Do Well and Do Good – Nancy Fletcher OAAA President and CEO

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

  • Advertisers covet audiences outside the home
  • OOH is renowned for its ability to build brands
  • OOH connects the physical world to the digital world, amplifying other media
  • OOH media owners are investing in the future and leading from the front
  • Automation makes OOH easier to plan and buy, Geopath improves measurement
  • Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

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Positioning OOH for Continued Growth, Prosperity

capture

Read More at https://www.oaaa.org/Portals/0/articles/OutdoorOutlookPublic/OutdoorOutlook_110716.pdf

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Americans Are Back on the Road

OutdoorOutlook_061316_Page_1

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OOH Industry Donates Over $450M Annually to Public Service

OOH – Partner in Public Service

The Out Of Home advertising industry regularly works with government agencies and other public
entities to share vital information and public service entities to share vital information and public service
messages, particularly during times of crisis. Click here to read more.

OAAA Anti-Texting Campaign

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OOH Drives Online Search Activity More Than TV, Radio and Print

Hello, friend:

In the fourth quarter of 2015, the Outdoor Advertising Association of America (OAAA) and its members
conducted an experiment meant to demonstrate the role that out of home (OOH) advertising can play in
driving digital engagement.

We’re thrilled to share those findings with you. And we’re thrilled in part because we conducted this
experiment on you, our fellow media and advertising professionals. It’ll be a fun ride, we promise, and we
thank you in advance for going on it with us.

FeelTheRealWhitePaper

In what follows, we will discuss the challenges facing digital advertising while exploring the interactions
between the real world and digital media. The intent of this paper is to arm marketing, advertising and
media professionals with insights into the current state of digital accountabilit...

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OAAA Shares Real Data for Its ‘Feel The Real Campaign’

Advertising Age

Outdoor Ads Drove Traffic to Digital

By . Published on .

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

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Springtime Savings on Atlanta Billboards

The following 20 x 60’ static billboard display is now available at a reduced rate on the downtown Connector in Atlanta:

Location:  West side of I-85/I-75, south of I-20 at University Ave. 

Facing south for northbound traffic, reaching all commuters coming into Atlanta Airport and heading northbound  toward the downtown exits.

Size:  20 x 60’ vinyl perm

TAB OOH Rating (weekly):  1,111,872

Daily Effective Circulation:     249,900

Current Copy:  Carey Limousine (Tallest sign in photo below, can accept cut outs and extensions)

Available:  Immediately

Rate:  Call for discounted rates on this Board and many others!

DOA1 – West Side of I-85/I-75 Connector, Just South of I-20 at University Ave

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OAAA Outlook – The “B” Word Awakens

OutdoorOutlook_022916_Page_1

Click here the read the full story.

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