Atlanta Billboards tagged posts

Billboard Advertising Stands Tall

By Jeanne Landau: Business2Community

In today’s ongoing war of traditional versus digital advertising, one medium that is far too often overlooked is out of home (OOH) advertising i.e. billboards. Seen as superfluous at best (and obsolete at worst), billboards do not appear to have a real dog in the advertising fight.

BW-2095

But people should think twice before dismissing billboard advertising because the truth is that billboards are one of THE strongest and most profitable mediums available. In mid-year 2015, Outdoor Advertising Association of America (OAAA) released figures demonstrating that OOH advertising revenue increased $1.58 billion (4.7%) in the first quarter of 2015. These numbers parallel a similar growth period in 2014, and mark the 20th consecutive quarter of growth for OOH adv...

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The State of Out of Home Advertising, 2015

By Nurlan Urazbaev,
Editor-in-Chief,
Digital Signage Pulse.

As an industry observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article.

OOH Defies Traditional Media’s Downward Trend 

CNN Billboard at Olympic Park

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength.

The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the 21st consecutive quarter year-over-year.

Mergers and acquisitions in the sector have reached record volumes...

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Boardworks.com Ranked #1 Outdoor Advertising Website by Billboard Insider

Boardworks had the #1 ranked website on Billboard Insider’s 2015 ranking of outdoor advertising company websites. The site loads fast and is clean and uncluttered. There is a location map with multiple pictures of each sign showing street reads. The company has a great social media presence with twitter, linked in, youtube and facebook pages.  Insider talked with Steve Crayne, Boardworks Director of Marketing and Special projects about what it takes to design a top outdoor advertising website. Read more at Billboard Insider

Billboard Insider’s Outdoor Website Rankings – 2015

 

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Atlanta’s Newest Digital Billboard Goes Live on South Side of I-285 @ the I-85 Interchange

Boardworks Outdoor Advertising is excited to present our newest state of the art digital billboard now playing on the SOUTH SIDE OF I-285 @ the I-85 INTERCHANGE.

For motorists traveling into downtown Atlanta from destinations south of the city, this high profile digital billboard provides tremendous cover on the south end of I-285. This board shows to all entering downtown Atlanta for business, shopping, dining, Entertainment and also travel from Atlanta’s International airport. Phillips Arena, The Georgia Dome, The Georgia Aquarium, Turner Field and the World of Coca-Cola are just few.

For more details click here: More on G001E   More on G001W

 

Ride Sheet PDF

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Going Digital: Nimble>Immediate>Innovative

Going Digital: Nimble>Immediate>Innovative

Today, there are over 5,500 digital billboards in the United States and hundreds of digital place based networks from coast-to-coast.

The nimbleness of digital out of home gives both national brands and local businesses a unique and powerful way to reach a large number of geographically or demographically targeted consumers. Digital OOH can be updated quickly and targeted precisely to desired audiences. Local messaging and market driven tactics come alive with digital content and offer real time accountability.

199N America's Most rewarded

A recent study by Arbitron found nine out of 10 people notice the advertising copy on digital billboards some or most of the time...

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Location, Location, Location: Atlanta Driving Data

There’s one clear reason why Boardworks Outdoor Advertising is Atlanta’s largest independent billboard company: Location, Location, Location! Our boards are located on Atlanta’s busiest highways with clear lines of sight. We choose our locations carefully to ensure we deliver exceptional value to our clients.

See for yourself: Boardworks Billboard Location Map

 

Instant Outdoor Profile_Page_1-vert-crop

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States, Cities Use OOH to Woo Travelers, Residents

Intense competition for tourists and newcomers features out of home (OOH) advertising designed to boost economies by encouraging Americans to consider a change of scenery.

States are increasing marketing efforts, according to the US Travel Association. “There is a trend to increase the dollars spent, and the state tourism bureaus are getting more sophisticated in how they market, brand and incorporate social media,” said Nan Marchand Beauvois, vice president of national councils.

OAAA News

Read more at OAAA Outlook

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What’s The Best Way to Say “Aloha?”

Boardworks is excited to take part in the advertising campaign for the release of Aloha on May 29, 2015. From Cameron Crowe the director of Jerry Maguire and Almost Famous, and starring Bradley Cooper, Emma Stone and Rachel McAdams, Ahola has all the ingredients of a summer blockbuster.

Starting May 4, 2015, our 14 x 48 digital billboard located in a popular new and upscale community within a community in Atlanta,  Atlantic Station, will be promoting the release of Aloha from Sony Pictures.

Aloha Sony Pictures

This exclusive Atlanta bulletin, located on 17th Street, provides excellent coverage to eastbound motorists traveling through this populated area and generates a high volume of traffic traveling to Interstate 75 and all the downtown venues, such as The Georgia Institute of Technology, The Georgia Dome...

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Marketers to Boost Global Ad Spending This Year to $540 Billion

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat.

2080S Twitter

The year-over-year increase comes despite a relative lack of tent-pole media events. In 2014, by comparison, a trifecta of major events — Winter Olympics, FIFA World Cup and U.S. mid-term elections — helped boost advertising outlays.

“Carat’s latest advertising forecast gives us increased optimism for the outlook for global advertising spending,” Jerry Buhlmann, CEO of Carat’s parent company Dentsu Aegis Network, said in a statement. “With harder times behind us, negative growth markets are pleasingly now a minority, and collectively we can look ahead to 2016 with positive growth predicted for all key markets.”

Global ad spending is expect...

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What a Welcome! Billboards the Latest Trend in #Baby Announcements.

What a Welcome! Billboards the Latest Trend in #Baby Announcements.

That rented stork you have on your lawn? Oh, baby please.

Parents of newborns are taking birth announcements to new heights — literally.

With the help of the hospitals they deliver in, parents can see their baby’s name in lights. Or more specifically on a billboard, along with all the pertinent details of their newest arrival’s birth.

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Henrico Doctors’ Hospital in Richmond, Virginia is the latest to offer the option to new moms and dads. The service is free to parents. The hospital makes out by getting the opportunity to promote themselves next to adorable photos of newborns.

Hospitals in Illinois, South Carolina and New Jersey offer similar services to interested parents.

“It’s a brand reminder,” said Kelly Woody, marketi...

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