Boardworks Outdoor Advertising tagged posts

In 2017, OOH Will Do Well and Do Good – Nancy Fletcher OAAA President and CEO

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

  • Advertisers covet audiences outside the home
  • OOH is renowned for its ability to build brands
  • OOH connects the physical world to the digital world, amplifying other media
  • OOH media owners are investing in the future and leading from the front
  • Automation makes OOH easier to plan and buy, Geopath improves measurement
  • Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

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Boardworks Outdoor Advertising Website Ranked #1 by Billboard Insider

Billboard Insider’s 2016 Outdoor Advertising Company Website Rankings

This year we changed the rankings to give more importance to a social media presence. A total of 19 points is possible and 1 company received a perfect score. Five companies received a score of 0 because their site was not working, under construction or appeared to have been hacked. Here is our point system.

Who you are (6 points)...

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    • OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
    • OOH presents ads that can’t be delayed, skipped, or turned off
    • OOH delivers messages relevant to the environment where audiences experience them
    • OOH builds brand affinity at levels equal to TV

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OOH Shines Around the World

OOH Shines Around the World

OOH Shines Around the World

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A Look Ahead to the Second Half of 2016

Nancy Fletcher
President & CEO, OAAA

It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was high at the industry’s annual gathering in Boca Raton, FL, in April, new services to help OAAA members have been launched, and Nielsen research was released to support the effectiveness of OOH advertising.

As we look ahead to the second half of the year, OAAA remains focused on top industry issues and trends, incorporating member feedback received and lessons learned so far this year. I’ve updated my earlier calendar summary to highlight important events and resources OAAA will offer over the next several months.


Industry Litigation

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Read More Ranked #1 Outdoor Advertising Website by Billboard Insider

Boardworks had the #1 ranked website on Billboard Insider’s 2015 ranking of outdoor advertising company websites. The site loads fast and is clean and uncluttered. There is a location map with multiple pictures of each sign showing street reads. The company has a great social media presence with twitter, linked in, youtube and facebook pages.  Insider talked with Steve Crayne, Boardworks Director of Marketing and Special projects about what it takes to design a top outdoor advertising website. Read more at Billboard Insider

Billboard Insider’s Outdoor Website Rankings – 2015


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Atlanta’s Newest Digital Billboard Goes Live on South Side of I-285 @ the I-85 Interchange

Boardworks Outdoor Advertising is excited to present our newest state of the art digital billboard now playing on the SOUTH SIDE OF I-285 @ the I-85 INTERCHANGE.

For motorists traveling into downtown Atlanta from destinations south of the city, this high profile digital billboard provides tremendous cover on the south end of I-285. This board shows to all entering downtown Atlanta for business, shopping, dining, Entertainment and also travel from Atlanta’s International airport. Phillips Arena, The Georgia Dome, The Georgia Aquarium, Turner Field and the World of Coca-Cola are just few.

For more details click here: More on G001E   More on G001W


Ride Sheet PDF

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Out of Home Advertising Up 4.7% in Q1 2015


May 21, 2015 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media.

Number of the Day

“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories,” said OAAA President & CEO Nancy Fletcher. “OOH also significantly outperformed GDP, beating it by over four percentage points.”

The nine revenue growth categories included Miscel...

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What’s The Best Way to Say “Aloha?”

Boardworks is excited to take part in the advertising campaign for the release of Aloha on May 29, 2015. From Cameron Crowe the director of Jerry Maguire and Almost Famous, and starring Bradley Cooper, Emma Stone and Rachel McAdams, Ahola has all the ingredients of a summer blockbuster.

Starting May 4, 2015, our 14 x 48 digital billboard located in a popular new and upscale community within a community in Atlanta,  Atlantic Station, will be promoting the release of Aloha from Sony Pictures.

Aloha Sony Pictures

This exclusive Atlanta bulletin, located on 17th Street, provides excellent coverage to eastbound motorists traveling through this populated area and generates a high volume of traffic traveling to Interstate 75 and all the downtown venues, such as The Georgia Institute of Technology, The Georgia Dome...

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