OAAA tagged posts

Guess who’s having a 100th Birthday?

Boardworks Outdoor Advertising  is honored to join OOH advertisers across the country on Earth Day, Friday 22, 2016 by donating available space on our digital billboards in Atlanta to promote The National Park Service turning 100.


About The National Park Foundation via OAAA

The National Park Foundation, the official charity of America’s national parks, launched a nationwide public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service this year. Much more than just a birthday party, the Centennial will enable Americans to discover and reconnect with their public lands. The goal is to ensure these special places and sites are sustained and enjoyed for the next 100 years.

The National Park Foundation has partnered with OAAA and its ...

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McDonalds, Apple and Verizon Top OOH Spenders

OAAA Outlook: Special Facts and Figures Issue

OOH: Consistent Winner in a Disrupted Ad Industry

Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession.

Among the top OOH revenue categories, those with the greatest growth increase in 2015 included Miscellaneous Local Services & Amusements +9 percent; Retail +8 percent; Government, Politics and Organizations +6 percent; Automotive Dealers & Services +6 percent; and Financial +4 percent.


Of the top 100 OOH advertisers in 2015, 53 had increases in OOH spend equal to or ...

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OOH Drives Online Search Activity More Than TV, Radio and Print

Hello, friend:

In the fourth quarter of 2015, the Outdoor Advertising Association of America (OAAA) and its members
conducted an experiment meant to demonstrate the role that out of home (OOH) advertising can play in
driving digital engagement.

We’re thrilled to share those findings with you. And we’re thrilled in part because we conducted this
experiment on you, our fellow media and advertising professionals. It’ll be a fun ride, we promise, and we
thank you in advance for going on it with us.


In what follows, we will discuss the challenges facing digital advertising while exploring the interactions
between the real world and digital media. The intent of this paper is to arm marketing, advertising and
media professionals with insights into the current state of digital accountabilit...

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OAAA Shares Real Data for Its ‘Feel The Real Campaign’

Advertising Age

Outdoor Ads Drove Traffic to Digital

By . Published on .

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

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OAAA Outlook – The “B” Word Awakens


Click here the read the full story.

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Out of Home Advertising Up 4.7% in Q1 2015


May 21, 2015 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media.

Number of the Day

“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories,” said OAAA President & CEO Nancy Fletcher. “OOH also significantly outperformed GDP, beating it by over four percentage points.”

The nine revenue growth categories included Miscel...

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