Outdoor Advertising tagged posts

February 7, 2017,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH, Outdoor Advertising

We love real facts when it comes to the effectiveness of Out of Home (OOH) advertising. If OOH is not your first choice when planning your advertising campaign then think again. Click here to see why OOH is the champion of all advertising mediums!  

December 13, 2016,  OAAA, OOH

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.”

This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because:

• Advertisers covet audiences outside the home
• OOH is renowned for its ability to build brands
• OOH connects the physical world to the digital world, amplifying other media
• OOH media owners are investing in the future and leading from the front
• Automation makes OOH easier to plan and buy, Geopath improves measurement
• Government will be more of a partner and less an impediment

“Ultimately,” says media analyst Omar Akhtar, “you have...

December 8, 2016,  Uncategorized

Real Progress . . . The Best is Yet to Come

Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC.

Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (scroll down for full list). From then till now, working together, we’ve made real progress:

• Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.)

• We used to avoid the press (or run). Now we embrace the press, ready to tell our story. The New York Times just published an article...

November 10, 2016,  OOH, Outdoor Advertising

Read More at https://www.oaaa.org/Portals/0/articles/OutdoorOutlookPublic/OutdoorOutlook_110716.pdf

August 9, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising

Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word.

New York-based publisher Hearst launched an OOH campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire, and Town & Country. The “We Are Fashion” campaign will run for six weeks, starting today and will include New York-centric billboards, airport signs, cinemas, taxi tops, retail displays, and video and signage in news kiosks. Signs show the four covers of the aforementioned magazines, and the one-minute video takes viewers behind the scenes of the shoots found in the September issues.

Michael Clinton, Hearst Ma...

July 12, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

OOH Shines Around the World

Click to See More

May 19, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising

FOR IMMEDIATE RELEASE

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org

Out of Home Advertising Up 3.3% in Q1 2016

May 19, 2016 (Washington, DC)  – Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

“The first few months of the year reflected strong growth across the entire OOH spectrum including both digital and printed formats,” said OAAA President & CEO Nancy Fletcher...

March 21, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OAAA, OOH, Outdoor Advertising

Advertising Age

Outdoor Ads Drove Traffic to Digital

By George Slefo. Published on March 21, 2016.

Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. With billboard trucks attacking ad fraud online and precisely-placed signs targeting individual ad buyers by name, the campaign drove traffic to FeelTheReal.org, demonstrating the power of its own medium and simultaneously sowing doubt about betting everything on digital.

Now, with digital advertising and ad fraud each setting new records, the OAAA is building on its case with a white paper detailing what happened after the Advertising Week campaign.

More than 27,000 unique visitors came to FeelTheReal.org from Sept...

March 16, 2016,  Atlanta Billboards, Boardworks Outdoor Advertising, OOH, Outdoor Advertising

Only 1 billboard in Atlanta is big enough to quench any thirst! #TasteTheFeeling with our 3,000 square foot marquee overlooking Centennial Park and be sure to visit the World of Coca-Cola.

Click here and plan your visit to the World of Coca-Cola 

Centennial Olympic Park Billboard

November 9, 2015,  Outdoor Advertising

By Jeanne Landau: Business2Community

In today’s ongoing war of traditional versus digital advertising, one medium that is far too often overlooked is out of home (OOH) advertising i.e. billboards. Seen as superfluous at best (and obsolete at worst), billboards do not appear to have a real dog in the advertising fight.

But people should think twice before dismissing billboard advertising because the truth is that billboards are one of THE strongest and most profitable mediums available. In mid-year 2015, Outdoor Advertising Association of America (OAAA) released figures demonstrating that OOH advertising revenue increased $1.58 billion (4.7%) in the first quarter of 2015. These numbers parallel a similar growth period in 2014, and mark the 20^th consecutive quarter of growth for OOH adv...