August 9, 2016,
Atlanta Billboards, Boardworks Outdoor Advertising
Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word.
New York-based publisher Hearst launched an OOH campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire, and Town & Country. The “We Are Fashion” campaign will run for six weeks, starting today and will include New York-centric billboards, airport signs, cinemas, taxi tops, retail displays, and video and signage in news kiosks. Signs show the four covers of the aforementioned magazines, and the one-minute video takes viewers behind the scenes of the shoots found in the September issues.

Michael Clinton, Hearst Ma...
Read More
Social Media Pages