THE VALUE OF OOH via OAAA.org

 

• OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
• OOH presents ads that can’t be delayed, skipped, or turned off
• OOH delivers messages relevant to the environment where audiences experience them
• OOH builds brand affinity at levels equal to TV
  

• OOH stimulates online activity with greater efficiency than any other offline medium
• OOH prompts more positive emotional responses than TV or radio
• OOH influences active people when they are more likely to use mobile, boosting viral sharing
• OOH enables consumers to engage in two-way communications with brands
  

• OOH stretches the boundaries of creativity to heighten ad awareness and grab consumer’s attention
• OOH prompts people at critical moments during the day when they are actively purchasing products
• OOH influences consumers on the path to purchase more than any ad medium.
• OOH works with mobile to make transactions possible in any place and at any time on the customer journey.