THE VALUE OF OOH via OAAA.org
- OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
- OOH presents ads that can’t be delayed, skipped, or turned off
- OOH delivers messages relevant to the environment where audiences experience them
- OOH builds brand affinity at levels equal to TV
- OOH stimulates online activity with greater efficiency than any other offline medium
- OOH prompts more positive emotional responses than TV or radio
- OOH influences active people when they are more likely to use mobile, boosting viral sharing
- OOH enables consumers to engage in two-way communications with brands
- OOH stretches the boundaries of creativity to heighten ad awareness and grab consumer’s attention
- OOH prompts people at critical moments during the day when they are actively purchasing products
- OOH influences consumers on the path to purchase more than any ad medium.
- OOH works with mobile to make transactions possible in any place and at any time on the customer journey.
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