THE VALUE OF OOH

THE VALUE OF OOH via OAAA.org

 
    • OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a stand-alone medium and as part of a media mix
    • OOH presents ads that can’t be delayed, skipped, or turned off
    • OOH delivers messages relevant to the environment where audiences experience them
    • OOH builds brand affinity at levels equal to TV