Trojan Horse Vying for Top Award in Out of Home Advertising Design

OAAA OUTLOOK NEWSLETTER

Date: February 13, 2017

OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

In addition to multiple Bronze, Silver, and Gold OBIE Awards, OAAA will present the first ever Platinum OBIE Award, as well as four new Craft Awards. Additional categories this year honor OOH work that is contextual, engaging, experiential, and more.

“OOH continues to grow and with it so does the beauty, creativity, and innovation used in creating the work,” said OAAA’s Chief Marketing Officer Stephen Freitas. “We had hundreds of great entries this year that exemplify the effectiveness of the medium.”

The 115 campaigns nominated this year demonstrate the importance of creativity in OOH, and many showcase the medium’s ability to offer a customized experience to capture audience attention. To promote its new exhibit on ancient Greek artifacts, the Field Museum installed a giant Trojan Horse encasing one of Chicago’s most popular subway entrances. The installation could not be missed as passersby snapped photos and tweeted about the experience.

“This year’s finalists demonstrate that it often only takes a few words and a strong visual to create great OOH,” said Chief OBIE Judge Jeanie Caggiano.  “If you can convey a message that is simple yet powerful, you can design for OOH and maybe even win an OBIE.”

To demonstrate its vast travel network, American Airlines added a shadow to its logo flying over its many service locations. This “Shadows” campaign demonstrates how stunning imagery paired with a recognizable symbol can relay a powerful message.

As technologies expand and improve, there are greater opportunities to personalize interactions with consumers. Google Home took innovation to great heights by installing the many impressive features the product offers into multiple transit shelters. Using a touch screen, the shelters allowed commuters to make temperature and lighting adjustments and select music.

The 2017 winners will be announced at the OBIE Awards Gala on Tuesday, May 16. The event will be held as part of the OAAA\Geopath National Convention + Expo at Mardi Gras World in New Orleans, LA.

A complete alphabetical list of 2017 OBIE contender agencies and campaigns follows:

72 & Sunny – Google

72 & Sunny – MillerCoors

Abbot Labs, Intersection, and Kinetic – Abbott Laboratories

Adams+Fairway — Adams+Fairway

Adams+Fairway — Belfor Property Restoration

Adams+Fairway — Belfor Property Restoration

Adams+Fairway — Charleston Greek Festival

Adams+Fairway — Chicago Cubs

Adams+Fairway — Coastal Carolina Fair

Adams+Fairway — Japanese Motor Works

Adams+Fairway – Lakeview Ford Collision Center

Adams+Fairway — Palmetto Mosquito Control

Adams+Fairway — Stone Haven Supply

Adams+Fairway – Teacher Appreciation Week

Adams+Fairway — Teacher Appreciation Week

Adams+Fairway — The McDonald Group Real Estate

Adams+Fairway — Tribute to Prince

Adams+Fairway – Tribute to Muhammad Ali

AIDS Healthcare Foundation — AIDS Healthcare Foundation

Amélie Company — The Colorado Department of Transportation

Amélie Company — The Colorado Department of Transportation

Amélie Company — The Colorado Department of Transportation

Amélie Company — The Colorado Department of Transportation

Amélie Company — The Colorado Department of Transportation

Amélie Company — The Colorado Department of Transportation

Arnold Worldwide — Hershey’s

BLT Communications, LLC – Sony Pictures for Ghostbusters

BLT Communications, LLC – Sony Pictures for The Angry Birds Movie

Brand direct, Comedy Central – Comedy Central

Branded Cities Network – Pepsico

BVK — Wyoming Office of Tourism

Clear Channel Outdoor, Orlando — Stanfield Chiropractic

Copacino+Fujikado — Seattle Aquarium

Copacino+Fujikado — Seattle Reproductive Medicine

Copacino+Fujikado — WA Forest Protection Association

CP+B — American Airlines

DDB, Intersection, and Illumivation Studios — The Field Museum

Deep Ellum Brewery — Ben E. Keith

Deeplocal — Zagat

Doe Anderson — Maker’s Mark

Doe Anderson — Maker’s Mark

Doe Anderson — Maker’s Mark

Donor — Allegheny Health Network

Donor — Allegheny Health Network

Duncan Channon – Snyder’s-Lance

Extra Credit Projects — Great Lakes Neurosurgical Associates

Extra Credit Projects — Mary Free Bed Rehabilitation Hospital

Extra Credit Projects — Mary Free Bed Rehabilitation Hospital

HavasWW New York and Posterscope US — Reckitt Benckiser

HBO – HBO

Heco Partners — Museum of Science and Industry

Hydrogen Advertising — The Polyclinic

i.d.e.a. — Innovation Alliance

i.d.e.a. – Pentel

Intersection – Verizon

IPG Media Lab — MillerCoors and Shazam

Jackson Marketing — Big League World Series

John St.– John St.

JWT México — Anheuser Busch

Lamar Advertising — Baratta’s

Liquid Advertising — Square Enix

McCann London — Ethos Travel

McGarrah Jessee — Spoetzl Brewery

McGarrah Jessee — YETI Coolers

Mediahub, Rapport – Netflix

Moroch / Sly Fox — McDonald’s for Chicken McNuggets

Moroch / Sly Fox — McDonald’s for World Famous Fries

Outdoor Media Alliance – Google

ooh Pitch — Bridgestone Tires

Orange Barrel Media — 2016 Presidential Election

OUTFRONT Studios – 2016 Presidential Election

OUTFRONT Studios – Chicago Cubs and Cleveland Indians

OUTFRONT Studios – Cleveland Cavaliers

OUTFRONT Studios – EC Management

OUTFRONT Studios — Gatlin Pest Control

OUTFRONT Studios – Lee’s Air

OUTFRONT Studios — San Diego Taco Fest

OUTFRONT Studios – Text & Drive

OUTFRONT Studios – Tribute to David Bowe

OUTFRONT Studios — Tribute to John Glenn

OUTFRONT Studios — Tribute to Muhammad Ali

OUTFRONT Studios — Tribute to Muhammad Ali

OUTFRONT Studios — Tribute to Pat Summitt

OUTFRONT Studios – Tribute to Prince

Pearl Media — Nickelodeon

Posterscope — FOX

Project X — Noosa Yoghurt

Saatchi & Saatchi and Wilkins Media — Toyota Motor Sales USA

SapientRazorfish — Mondelez International

SapientRazorfish — Monsanto

Schaefer Ad Co. — Fort Worth Zoo

Schiefer ChopShop — Sprint

Snapchat — Snapchat

Spot Hero Marketing — Spot Hero

SS+K — Fusion Media Group

SS+K — Fusion Media Group

StreetEasy and Intersection — StreetEasy

Sukle Advertising — Cheyenne Mountain Zoo

TBWA\Media Arts Lab – Apple

The Beacon at Kohler Co. — Destination Kohler

The Electric Factory — Unilever

The Johnson Group — Chattanooga Zoo

The Thorburn Group — American Standard

Twitter – Twitter

Universal Pictures Creative — Universal Pictures

Walt Disney Studios Creative Marketing — Walt Disney Studios Pictures

WB Creative Services and Midnight Oil & Concept Arts — Warner Bros Theatrical

WDSMP Animation Creative Print Marketing — Walt Disney Studios Pictures

WDSMP Animation Creative Print Marketing — Walt Disney Studios Pictures

Wieden + Kennedy — Equinox

Wieden + Kennedy — Nike

Wieden + Kennedy — Nike

Wieden + Kennedy New York – Spotify

Zizzo Group Marketing — St. Josaphat Basilica Foundation

Zulu Alpha Kilo — ParticipACTION

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