Why Your Advertising Campaign MUST Include Billboards

NIELSEN 2016 OOH ADVERTISING STUDY

This report provides a detailed examination of America’s travel habits and its exposure to out Data Collection 4 Modes of Transportation 6 Time Spent Traveling 7-9 Miles Traveled 10 America s travel habits and its exposure to out of home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of Pedestrians 11 Billboards 13 Engagement with Billboards 14 pp g p Street Level Advertising 15 America’s on-the-go consumers.

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